LG expects boost in five-star AC sales in 2019
To push the sale of five star air-conditioners, LG Electronics has dropped the price difference between the five-star and the three-star variant. This strategic move will boost its value share in the Indian market.
The price difference between a five-star and three-star air-conditioner has been reduced from Rs 8,000 last year to Rs 4,000 this year. With this the company is expecting 70% of its AC sales to be coming from five-star models this year as compared to 20% last year. This year it has launched 22 models of five-star rating AC as compared to 14 models last year.
The company is hopeful to acquire leadership position in India market. It is aiming for a 40% growth in AC sales this year.
The company is only selling inverter air-conditioner models in the country whose contribution to total AC sales has gone up from 12% in 2016 to 32% in 2017, shooting up to 60% in 2018 with fall in prices. LG has also launched inverter models in window AC.
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