LG Electronics India supports lives with the 'Karein Roshni' initiative

LG Electronics has launched the second leg of its unique initiative called ‘Karein Roshni’. Under the aegis of this initiative, LG in association with Sankara Eye Hospital, a not-for-profit charitable eye hospital and Dr Shroff charity eye hospital will sponsor 800 cornea eye transplant surgeries across India. The initiative will also invite the whole nation to come forward and pledge to donate their eyes for this noble cause.

LG will roll out this initiative through radio and digital media and have on-ground activations at LG stores inviting Indian citizens to pledge for donating their eyes for this cause.

Ki Wan Kim, Managing Director, LG Electronics India says, “We received an overwhelming response for Karein Roshni campaign last time, and hope to receive the same this year. LG uses both its innovation and widespread network to create positive change in the society. We are happy to announce Karein Roshni campaign that will help improve quality of life of people with no vision, allowing them to become more aware of the world around them and empower them with more choice, freedom and greater possibilities.”

Dr R.V.Ramani, Founder & Managing Trustee-Sankara Eye Foundation, India says,“India is home to a third of the world’s blind population. The country has about 12 million individuals with visual impairment as against the global total of 39 million. Non-availablity, non-affordability and inaccessibility to quality eye care, especially in Rural India, has been the challenging scenario for the economically weakers sections.We are thankful to multinationals like LG Electronics for their continuos support in making it possible for such people to follow their dreams.”

This year is a milestone for LG Electronics as the company celebrates its 22nd anniversary in India. LG Electronics has always believed in enriching the lives of consumers and through this initiative, the brand is set to lend its support to the cause of helping visually-impaired people.