Leveraging Partner Networks in the Indian IT and Data Center Industries

The Indian IT sector is witnessing a period of high demand and business growth. Companies all over the world are undergoing a massive digital transformation, and those that had already been digital are opting on capacity enhancement and upgrades. With the rise in demand for IT solutions and organizational security in sync with the cloud and digital operations of the day, there is a greater need for safe, swift and seamless location independent working.

As the market leader in the domain with a number of path-breaking services and firsts to its credit, NTT India is leading the modernization as well as technology adoption of its clients across India. It occupies the place of pride in the digital India business ecosystem with its holistic offerings comprising of data centers, cloud, networking, and security services. It is this integrated one-stop-shop capability that facilitates faster and more optimized growth for the company’s clients. Today, NTT is one of the most affordable MSSPs in India and it works with thousands of clients across industries. This diverse operational experience has also given the brand an incredible understanding of today’s security landscape and challenges.

NTT India has managed to expand its coverage across India over the last 14+ years courtesy of its ability to build a rich and diverse partner ecosystem. As an organization, they have served some of the biggest names in the Indian business world, and are focused on using the MSP and Distribution Partner strategy that has worked well for them over the years.

Elaborating on the strategy behind the partner ecosystem and the future plans, Mr Shantaram Shinde, National Head - Channel Business, NTT Global Data Centers and Cloud Infrastructure, India said, “No matter how big a company is, it is not possible for an organization to be everywhere at all times. To overcome this challenge, we have been relying on our MSP and Distribution Partner Strategy which helps us in entering new geographies and markets. We have been selectively working with high potential partners that have demonstrated ample knowhow to carve a place in their domains and local markets. Through this selective and engaging approach, we have built a robust partner ecosystem over the last 14 years. Today, we are offering services ranging from Cloud to Connectivity which we call Edge to Cloud Strategy. We have built global alliances with brands such as Microsoft, Google, AWS, Akamai and several others to ensure holistic services such as secured access, data solutions and collaboration platforms etc.”

Considering how cloud access has become a necessity and not a choice in the post-pandemic scenario, the Indian cloud market is growing rapidly and is expected to cross the $7 billion mark in 2022. NTT is also offering its customers Security as a Service (SaaS) solutions, Disaster Recovery services etc through the partner ecosystem now.

Talking about his organization’s partnership with NTT India, Mr Dhawal Kirti Sharma, Regional Manager & Cloud Business Lead, Netcore Cloud said, “When we look after a reliable leader in industry, we found one bright name – NTT India. When we look after a Global Market product leader that helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement, and retention, we found a shining star – Netcore Cloud, and we are happy to partner with NTT India. The Indian economy is totally driven by technology now, and it is playing a key role in the growth of every sector. New discoveries and innovations always have been crucial in upgrading the way of life of human civilization. NTT India and Netcore Cloud, both are working with the common goal to serve society with a range of best of class IT products and cloud services. “

The partner ecosystem has been a major enabler for NTT India during the last 14+ years, and the company focuses on entering into strategic as well as domain specific partner alliances to drive the business.

Arputharaj Paul, Founder and MD, Compass IT Solutions and Services Pvt Ltd, said, “NTT India has been a leading global technology services company, and we are glad to partner with them. It is a fact that enterprises are the driving force of India’s economy and both NTT and CITSS share a common vision of enabling every enterprise in the country with premier, affordable IT and cloud services. This partnership is a step towards achieving that common goal of contributing to the growth of Indian enterprises and ultimately towards the growth of India.”

Among the core reasons of the success of NTT’s partner ecosystem is the company’s ability to deploy a dedicated team and pay complete attention to fulfilment of its enterprise clients that has made NTT a preferred brand to collaborate with for its channel partners. The aim of NTT India’s partner ecosystem is to help deliver data center and cloud solutions to every client in every part of India.

Referring to his company’s association with NTT India, Mr Ashish Chhatre, Founder, Aarav Technologiessaid “We are glad to be partners with NTT India right from our inception. Our partnership with them has given us a competitive edge and we are able to gain a strong foothold by providing best solutions to our customers in their cloud and digital transformation journey. With NTT’s best of its kind data center facilities, agile cloud infrastructure and our domain expertise and dedicated team we have a common goal to provide best, affordable and scalable solutions to our customers that can keep pace with the digital disruptions. NTT has been an integral part of our success journey and we look forward to our association in empowering every enterprise in India.”