Leveraging AI/ML analytics to enhance customer experience

Ramakrishnan Venkatasubramanian, Chief Digital Officer, Bahwan CyberTek
 

“Emerging technologies like Generative AI are not just an upgrade but a quantum leap. CXOs are looking beyond the hype and integrating these technologies into operations to extract maximum value.

The use cases for these technologies are plenty. We’re seeing organizations leverage them at least in the form of next-gen chatbots and virtual assistants to enhance customer experience. In the field of IT and digital transformation, generative AI is used for a wide variety of use cases including software engineering (co-pilots and code-assistance), experience engineering (hyper personalization and consumer experience), IT support (intelligent helpdesk and service management), knowledge management and learning, and advanced areas like cyber security (threat intelligence and AI-driven anomaly detection).

Further, advancements in web3.0 technologies bring a strong convergence between IT and industries. For example, industrial automation powered with IoT, blockchain, and AI offers significant range of possibilities in reducing human error and improving productivity.

Our product dropthought is a real-time experience management platform that helps organizations to understand, manage, and improve experiences of their customers, employees, fans, and other stakeholders. We use advanced AI/ML analytics to provide actionable insights in real-time, helping clients enhance customer experience. dropthought’s combination of Granular Sentiment Analysis, AI-Powered Conversation-Based Engagement, and Action Planning for Proactive Improvement is a key differentiator.

Our technology practices drive adoption of new technologies across BCT’s (Bahwan CyberTek) customers through enterprise-grade architecture, technology consulting, niche partnerships, and IP adoption.”