Letv plans to enter Indian Market with Disruptive Strategies

Letv, the internet conglomerate, is progressing steadfast in its expansion plans and is said to be ready to give the Indian users a unique internet experience through its disruptive technology and model. Letv CEO Jia Yueting has announced the company’s plans to enter the Indian market at a launch event in Beijing. While entering the Indian market, Letv said it would be initially focussing on device and content offerings while continuing to build India ecosystem. The overall Letv Ecosystem has 7 sub-ecosystems of Internet, content, big screen, mobile, automobile, sports and Internet finance.

Letv's Superphones are developed with the state-of-the-art technologies and innovative new features that are all supported by Letv's unique content interface and ecosystem. Letv’s mobile ecosystem has redefined the mobile experience for the connected age and offering Indian consumers a better way to get most out of their mobile devices.

Le Superphone is the first smartphone to use a Type-C USB connection. Le Superphones will run on Letv’s self-developed mobile phone UI - TV producers, video creators and automakers, among others, can tap into Letv's ecosystem to offer users an entry point to Letv-owned and partnered content.

Letv is also expanding its e-commerce business to India through the launch of LeMall.com India. The website can be accessed on http://in.lemall.com/. 

The launch of the website is Letv’s first and crucial step in making foray into India. The company displayed on its homepage “Namaste India” (Hello India), along with the Facebook post about guessing the launch date of Letv Superphone in India as well as a brand video. The page is also connected with LeMe Community where the company interacts with its fans in the United States and India who they called “LeMe” (fans of Letv). However, products are not yet available on the website.

So far, LeMall.com has been available in Mainland China, Hong Kong, the US and India. According to Internet reports, LeMall is ranked among the top three B2C e-commerce websites in China. Letv has recorded sales of $239 million across all e-commerce platforms, including its own LeMall.com during the past November 11th "Singles Day" shopping spree.