Lenovo wants its partners to grow along with it while seeking new opportunities

Ashish Taneja, Channel Lead, Lenovo DCG India 

“Lenovo’s top priorities for 2020 are to empower our partners, grow partner profitability and make it easier for them to do business than ever before. Ultimately, our goal is always to be the most trusted data centre provider, so our 2020 objectives are guided by this underlying principle.

As customer demands increase, so does the pressure on the channel to understand every aspect of a customer’s business. Partners, besides selling a product also need to offer guidance on how that product will maximise business outcomes for the customer. We look forward to supporting our partners by helping to simplify their offerings and capitalise on the opportunities ahead. We continue to invest in our Velocity programme – a multi-year initiative, announced in December 2018, aimed at improving end-to-end capabilities in a seamless co-selling flow between Lenovo and its partners. In addition, we will be rolling out our new and improved partner portal which will strive to elevate the partner experience, offering more attractive incentives, and providing partners with tools for seamless sales.

From the Data Center Group’s perspective, we also want to unlock new transformation opportunities in spaces such as Software-Defined Infrastructure (SDI), HPC, AI, etc. To this end, we recently introduced a new channel programme called SDI Easy Buy in a bid to provide customers with a curated selection of best-selling, pre-integrated and engineered SDI solutions designed to address their business needs.”