Lenovo unveils its ThinkBook sub-brand designed for tomorrow's businesses

Lenovo has announced the launch of a new sub-brand dedicated to small and medium-sized businesses (SMBs) called ThinkBook. Newest additions to this product offering are ThinkBook 14 and ThinkBook 15 which embrace the portability of modern consumer-oriented devices and the performance to empower tomorrow’s business leaders.

Backed by customer research, ThinkBook is specially designed for SMBs, providing a unique balance of premium metal design to appeal to the new workforce with business grade security and services. ThinkBook allows growing firms to keep a competitive edge in attracting today’s young tech-savvy execs with cool looking yet secure devices.

Talking at the launch event, Rahul Agarwal, CEO & MD, Lenovo India said, “Our vision of Smarter Technology for All is a world where every person and business has access to technology that enables them to achieve their own intelligent transformation. The new wave of young business leaders expects their workplace devices to do more but with a minimalist look. ThinkBook is a perfect fit to fill this existing product gap in the SMB marketplace.”

Wrapped in a lightweight anodized aluminum chassis with a sleek Mineral Grey finish, ThinkBook 14 and ThinkBook 15 are purposefully built with zinc-alloy hinges, making it a head turner in boardroom meetings as well as cafes. Powered by up to 10th Gen Intel Core i7 6-core processor, ThinkBook 14 and 15 drive exceptional performance with the ability to reach a maximum turbo frequency of 4.7 GHz, enabling users to process large amounts of data with ease.

To facilitate fast file transfers, the ThinkBook 14 and ThinkBook 15 are built with a USB Type-C port to enhance the device’s capability to get more done. In order to keep pace with this new generation of multitaskers, ThinkBook 14 and ThinkBook 15 are also equipped with AMD Radeon 625 and 620 graphic cards respectively, making content consumption more enjoyable, loading web pages faster, streaming video smoother, and displaying images clearer.

This modern workforce requires devices that can help them stay agile, creative and productive, wherever they are. The new laptops are equipped with Skype Hot Keys that help answer and hang up Skype for Business calls with a single press of a key. In addition, dual-array, Skype for Business certified microphones, and stereo speakers with Dolby Audio enhances audio for web-conferences, turning any location into a mobile office. Furthermore, the long battery life of both the laptops keeps them running all day with RapidCharge technology that charges up to 80% in just one hour, enabling employees to stay connected throughout the workday.

The new ThinkBook laptops come with Smart Power On feature where the Power On button is integrated with a fingerprint reader (FPR) for easy biometric authentication to ensure only authorised users can turn on the device.

Productivity and business performance growth cannot exist without security. ThinkBook 14 and 15 have been built to keep employees, who are always on the road secure, when connecting to public networks. Protected by Lenovo Vantage, the built-in WiFi security feature detects and notifies users of malicious networks in real-time. Furthermore, the laptops come fully equipped with ThinkShutter, a physical slider that keeps the webcam covered when not in use.

Apart from hardware, Lenovo also offers business-grade services including international warranty and support up to 5 years to help SMB decision-makers prevent productivity interruptions with faster and hassle-free support. Lenovo’s premier support gives SMBs access to technical account managers who act as a single point of contact for case management. Additionally, with next-business-day repair service and prioritized parts access, SMBs can keep system downtime and productivity interruptions to an absolute minimum.

ThinkBook 14 and ThinkBook 15 will be available starting 1st week of December 2019 at a starting price of Rs 30,990.