Lenovo targets SMB sector

Lenovo is aiming to target Small and Medium Businesses (SMBs) to drive up sales of tablet PCs. 

Rajiv Rao, Director-SMB Business, Lenovo India said, The company will soon launch a range of Windows 8-powered tablets for the SMB segment, and will also launch customised apps for them. The company will tie-up with service providers and vendors to develop these apps, besides launching its own app-store targeting SMBs. Tablets in the SMB segment are yet to take off, and 2013 could be an inflection point for the segment, driven partly by the launch of Windows 8. A lot of activity is also happening in the Android and Apple space with specified use for SMBs. Lenovo also has plans to launch ultrabooks for SMBs.”

He further added, “From an SMB perspective, we have not been very visible in the past. This year, we expect to be far more visible in the end-customer space and among channel partners. The company recently opened a ‘Think’ retail store in Pune selling products customised for SMBs, and is planning to launch more such stores in strong SMB areas like Coimbatore and Surat. The company will also increase its partners, redistributors’ base and value-added resellers’ base. We are also investing heavily in advertising and promotions and in training internal members and partners.”