Lenovo sees itself as a disruptor in the market

Vivek Sharma
Managing Director,
Lenovo Global Technology India 

Brand Positioning vs. Marketing Tactics 

In organizations, lines have blurred between the business, technology and marketing functions. Today, a true business leader can either be a CEO or a CIO or even a CMO, who has deeper sense of integrating business strategy with technology & marketing. Marketing needs to be a frontier in digital transformation of the organization and own the end-to-end customer journey in the organization. 

 
The hot trends that we see will be AI & Analytics, which would be key pillars towards success. 

At Lenovo, we believe adoption of AI and Machine Learning are essential for organizations in their journey towards digital transformation. Machine Learning enables higher efficiency and predictive capability to augment human abilities that will change how we manage enterprises. Analytics of dataset also present huge opportunities as data is the World’s newest resource. With various forms of data – at rest, in motion, structured, unstructured, internal, and external; the value grows. The current systems are unable to keep pace with the ever growing data. Top performing organizations confront this reality by taking a fundamentally different approach to architecture, tools and practices. 

Lenovo has a rich portfolio of big data reference architectures with each of these ISVs to meet the needs of progressive organizations. 

Good data for a Good Brand Strategy 

Today we are living in the age of data. On one hand, we are piling up mountains of business data, on the other, organizations are trying to utilize the data insights. These are 2 different business actions. However, most organizations are struggling with both – either integrating the data & insights or deriving meaningful actions from the data. 

At Lenovo DCG, we look at 3i approach – Intelligence, Intensity and Intent to empower our organization with data insights. 

 
Route to Market Strategy

    
Lenovo positions itself as a disruptor in the market – as a brand with no legacy; we are focused on providing solutions to enterprises basis their “real need”. We are positioned to be more of a strategic partner for businesses and help enterprises to harness the power of the “intelligence revolution” and create a strong technology foundation that supports transformative capabilities such as data analytics, high-performance computing, hybrid cloud, artificial intelligence and machine learning.

We are focused to empower our customers to solve their most challenging business problems and become digital disruptors in their own industries.