'Lenovo has never kept its eyes off innovation'

“In a technology world which is fast evolving, Lenovo has always tried to keep itself updated with time. This is how we articulate our new strategy, which is the core of our PC business. While the world was wondering what is going to happen to the PC industry, we have gone on record multiple times saying that PC is just evolving and not a category which is dying," says Rahul Aggarwal, MD - Lenovo India.

Lenovo has launched its extensive 2017 Think product line powered by 7th Generation Intel Core i7 Processors. The new 2017 range of ThinkPads, ThinkCentres and TIOs come with significant technology breakthroughs making it an unparalleled portfolio of business machines.

"At Lenovo we want to maintain our leadership with good profitability in the PC segment. We became No.1 in 2013 - 14 and for 17 quarters we have improved our profitability year after year, which is a big deal in this segment. We have not kept our eyes off innovation. Lenovo’s ‘Think range’ has always remained at the forefront of innovation.

With the PC Market prices going through ups and downs, Lenovo built up an amazing backbone to expand. With speculations rife of whether PC users are going to move to tablets or smart-phones, I simply say that the strategy doesn’t matter. If people are moving from laptops to tablets and to phones, they would also move from phones to PCs, which is something we would definitely foresee in this country.

And this is the reason we expanded into phones; we bought Motorola and IBM’s server division in a gap of 10 days because we wanted to make the infrastructure ready first. And I would openly admit that we still have a lot more work to do before we can say that these acquisitions are really in the mainstream of Lenovo. But overall it puts Lenovo in a very enviable position.

While the hardware market is evolving, what is changing even faster is the way people use the products, the way people consume, the way people store and the use of applications and the whole convergence of devices. With that we declare our 3rd way strategy, which is entirely futuristic; by going beyond the devices and launching products which are not just products, but which are also having the ability to affect your lives beyond obvious.”

Rahul Aggarwal
MD - Lenovo India