LeEco names its new APAC President, receives funding of US$600 million

LeEco has swiftly implemented its upgraded strategy by appointing a new top executive for the Asia-Pacific region while receiving major financial support from investors. Anthony Gao (Gao Jun) has been appointed as President of LeEco APAC and CEO of LeEco Hong Kong.

He will assume the position of President of LeEco APAC, concurrently the Chief Executive Officer of LeEco Hong Kong. Responsible for operational management and meeting various business targets, Gao will report directly to YT Jia, Founder & CEO of LeEco Global.

Gao has extensive experience in the technology industry. Before joining LeEco, Gao spent 17 years in Huawei in various senior executive positions including CEO of Huawei Device in China, President of Global Sales and Technical Service Department, and President of Global Strategy and Marketing Department.

Gao currently heads LeEco’s VR and AR company as well as MFL (Made for LeEco), LeEco’s initiative for open smart hardware ecosystem. His leadership in these businesses will remain. 
On the financing front, LeEco has secured a US$600 million of funding from major Chinese institutional investors. The first half of the funding will be transferred to LeEco in November itself and will support LeEco Global and LeEco’s electric vehicle business.

“Although there are doubts surrounding LeEco, true innovative entrepreneurs can see the investment value of LeEco and its enormous growth potential in the future,” said Hank Liu Hong, Co-Founder & Vice Chairman of LeEco.

LeEco is undergoing a series of strategic and organizational upgrades as it enters the second phase of its strategy, where the focus has shifted from aggressive expansion to positive and sustainable growth and acquisition of high-value user.