Lava unveils Android Oreo Go Edition powered smartphone – LAVA Z50

LAVA has announced the launch of LAVA Z50, a smartphone to run on Android Oreo (Go edition). Z50 is designed to provide a great product experience, especially to the first-time smartphone users. The device will be available at over 100,000 retail stores by mid-March 2018 in black and gold colour options.

Gaurav Nigam, Head – Product, Lava International, said, “With LAVA Z50, powered by Android Oreo (Go edition), we are giving our first-time smartphone users an impeccable software designed for faster processing, more memory at hand vs non-Android Oreo (Go edition) phones, and the possibility to get entertainment through YouTube Go, to help users control their data. The camera has been enhanced to give Dual Bokeh experience and an LED flash for nighttime video calling. I must say it is a great opportunity for both – consumers and the brand.”

Sagar Kamdar, Director of Product, Android, said, “Android’s mission has always been to bring the power of computing to everyone, and part of that is ensuring a great experience across a broad range of devices. Android Oreo (Go edition) is specifically optimized to bring the magic of Google and Android to smartphones with limited memory and processing power, and we’re excited to collaborate with Lava to take the next step on that mission by launching the Lava Z50.”

Lava Z50 features a 4.5-inch display with 2.5D Curved Corning Gorilla Glass for tough and scratch-resistant display screen. It is powered by a Mediatek Processor (MT6737m) with 1.1 GHz Quad-core and comes with 1 GB of RAM coupled with 8 GB of internal space. The smartphone also features enhanced storage space of 5.5 GB (vs 3GB space which is typically available in 8GB ROM devices). It also helps in increasing the RAM performance up to 50%, which allows significantly faster application opening time.

Lava Z50 comes with a 5MP rear and front camera with flash, providing brighter and sharper images. The smartphone sports Bokeh Mode in both the front and rear cameras, thus capturing the moments powerfully, by making the objects stand out from the background.

Keeping in mind the needs of the Indian mobile users, the smartphone has been designed to facilitate search in 10 major Indian languages (including Hindi), besides enabling search for images, weather and also translate from search home screen.

The smartphone comes with 2-year warranty, reaffirming the company’s focus on product quality and reliability backed by robust investments in research & development and product manufacturing. Additionally, the smartphone is bundled with a very attractive cashback offer of Rs.2,000 from Airtel.

Lava Z50 comes with a special launch offer of free one-time screen replacement, in case screen breaks within one year from the date of purchase.