Lava launches selfie smartphone P7 plus at Rs 5,699

LAVA International today announced the launch of a selfie-focused smartphone - Lava P7 Plus at Rs 5,699.

Lava P7 Plus is a perfect blend of aesthetics and advanced camera capabilities, targeted at those who are looking for a smartphone with an unmatched selfie experience. An accurate representation of Lava’s design philosophy with a strong focus on technology and reliability, Lava P7 smartphone will be available in gold and grey variants, nationally across all retail stores and multi-brand outlets.

Lava P7 Plus sports textured edges that merge smoothly with the 2.5D curved glass, making it immensely comfortable to hold. The stunning 5" HD IPS display offers a real feast for the eyes by presenting movies, games, and images in wide viewing angles even in direct daylight.

Lava P7 Plus is crafted with incredible imaging capabilities, making it a favorite device for selfie lovers. The smartphone sports an 8 MP auto focus primary camera and 5 MP front camera, both with LED flash and digital zoom.

The smartphone offers a wide array of useful software enhancements such as 84 degree wide viewing lens - thus enabling photography enthusiasts to click wide angle selfies. Lava P7 plus also sports editing tools such as ‘Pic Focus’ which helps in producing high quality images by focusing simply on the subject and blurring the background.

Its ‘Extreme Beauty’ feature helps in beautifying all camera shots and with ‘Sound Image’ feature users can make their photos even more memorable by attaching 10 sec audio memos. Lava P7 plus additionally supports mp4 video recording along with HD recording.

Lava P7 plus is powered by 1.3 GHz Quad Core Processor and is supported by 1 GB RAM, which delivers blazing-fast performance and seamless switching between apps and games. Backed by a 2500 mAh Li-Po battery, the smartphone runs on Android’s Marshmallow 6.0 operating system.

Lava P7 plus comes packed with the best features of Marshmallow such as Google Now on Tap - where with a simple press and hold of the home button, consumers can search without having to leave what they’re doing.

Lava P7 Plus is equipped with a high storage space of 8 GB ROM, expandable up to 32 GB, thus offering abundant space for music, videos, pictures, applications and other data. On the connectivity front, the dual SIM handset includes 3G, Wi-Fi, USB, Bluetooth and GPS options, allowing for easy navigation and use of location based applications.

Lava P7 Plus comes with one year manufacturer warranty for the phone along with six months warranty for the in-box accessories which include battery, headset, screen guard, charger and a USB Cable.