NEWS
LAVA expands its Iris portfolio with Iris X1 Grand and Iris X1 Mini
By VARINDIA - 2015-01-28
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LAVA International has announced the launch of LAVA Iris X1 Grand and Iris X1 mini, enhanced offerings of its long-running LAVA Iris X1 launched earlier in May 2014. With the two new devices, LAVA is all set to take its legacy of Iris X1 to the next level by introducing variants in 4” and 5” quad-core processor smartphones with stylish design and features like intelligent flip covers for consumers.
LAVA has designed the two new variants considering the preference of consumers in the mid-level smartphone segment for smartphones offering high-end design and best-in-class functionality.
LAVA Iris Grand X1 features a 5’’ IPS screen with FWVGA 854X480 resolution which offers a vivid display. It operates on Android 4.4 KitKat which is upgradable to Android 5.0, Lollipop and runs on a 1.3GHz quad-core MTK6582M processor that gives allows users to multitask efficiently.
It sports an 8MP AF Rear camera with Dual LED Flash, high-quality BSI II Sensor and a 2.0MP front-facing camera for video calling. The rear camera supports full HD (1080p) video recording and playback and comes with Auto focus. The device also supports Video codecs – MP4, 3GP, WebM, WMV, M4V, and MKV. This multimedia rich device comes with dual speakers to enhance the audio experience of the consumer.
On the connectivity front, the phone sports micro USB v2.0, Bluetooth v4.0 and Wi-Fi (802.11 b/g/n), ensuring full-time connectivity for people on the move. The phone has dedicated 1GB RAM and 8GB of inbuilt memory that is expandable up to 32GB.
LAVA Iris X1 Grand will be available for sale across all national retail stores, multi-brand outlets and major e-commerce portals in India from the first week of February. The handset is priced at Rs.7,326.
Navin Chawla, Vice-President & Head Product, Lava International, said, “In an endeavour to continue to give our users the same experience with upgraded features and form factor we have decided to add two new members to the Iris X1 family. Iris X1 grand and Iris X1 mini have been launched considering high consumer demand for this design in 4” and 5” screen size devices. With additional features like Intelligent flip cover, Smart Wakeup, Gestures and smart covers these smartphones will surely deliver a delightful user experience.”
In addition to the 5” version, LAVA also released a 4-inch avatar called Iris X1 Mini. The X1 Mini comes with a 4” IPS display running on a 1.2 GHz Quad-Core chipset. It sports a 5MP 4x digital zoom rear camera supported with a VGA front camera for operator hosted video calling. The smartphone has a 4GB ROM (Expandable to 32 GB) + 512 MB RAM. It is powered by a 1,750 mAh battery which can last up to one day on normal usage.
LAVA Iris X1 mini will be available in three colours, ink black, while-silver and White-Gold. It will be available for sale across all national retail stores, multi-brand outlets and major e-commerce portals from the first week of February. The handset is priced at Rs.4,348.
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