LAVA comes out as the Largest Company in feature phones

LAVA International Limited has become No. 1 feature Phone Company in the Quarter ending September 2014 and No. 2 company in the overall category (combining feature phones & smartphones) amongst the Indian handset companies as per the imports volume tracked by a leading independent market research firm Cybex EximSolutions Pvt. Ltd.

LAVA International Limited as per Cybex Exim data imported a total of 5.3 million feature phones in this time frame putting it at No. 1 slot as compared to other Indian handset manufactures including Karbonn with 4.6mn&Micromax at 5mnshipments. The data also highlights that in the second Quarter of 2014, Lava International Limited (Lava & Xolo combined) imported a total of 7.27mn handsets in India, 13% more than the 3rd largest player.

Commenting on this development, Hari Om Rai, Chairman& Managing Director, LAVA International said, “India is one of the fastest growing mobile handset markets in the world, we are going through an exciting time. The market offers huge potential to players who aim to consistently add value to consumer’s lives through good products. Our strong investment in a single-layered distribution network of over 1,200 distributors with focus in product engineering and R&D has helped us scale such a growth.”

LAVA International Limited further aims to grab a stronger grip in the overall Indian mobile phone market and is investing approximately Rs 500 crore in a phased manner to set up its own manufacturing unit in India over the next couple of years. At present, the company carries out R&D and product engineering at Bangalore (India) and Shenzen (China). The proposed plant will have a monthly capacity of approximately 5 million units.

Moreover, the company has partnered with Google and shall launch Android One devices, designed & developed in house, in Q1 of next year.