Laser-printer market witnesses a strong growth in the copier segment

A laser printer is a type of printer that uses a laser and electrical charge model instead of the traditional printing of ink onto paper. One of the biggest differences with laser printers is that instead of liquid ink, they use a powdered toner element for printing.

According to IDC, the HCP market in India continued the growth momentum by clocking a growth of 8.5 percent in Q1 2018 as compared to Q1 2017, shipping 885,826 units. In the laser category, 21-30 ppm printers are gaining traction over 1-20 ppm printers which have dominated the market. The worldwide shipments of hardcopy peripherals (HCP) increased 1.7% to nearly 23.8 million units in the first quarter of 2018 (1Q18). Both inkjet and laser unit shipments contributed to the positive momentum, expanding 2.1% and 1.0% year over year, respectively. Laser printers including copiers saw a growth of 12.5 percent with overall shipments touching 435,491 units. Continuing the demand impetus from BFSI and Governement Sector, laser printers saw an increased traction from small and medium enterprises.

Key Takeaways: It is almost a year that the printer market is undergoing a technological shift from entry-level laser printers to cost-effective and high-yielding ink tank printers. This shift has also been triggered by vendors with their marketing strategy.

Cool Vendors: HP, Epson, Canon, Ricoh, Xerox, Konica Minolta and Kyocera