KPIT Technologies has unveiled its new visual brand identity
The new visual identity draws inspiration from KPITs’ technology solutions that run in millions of vehicles around the world. It also reflects passion of people at KPIT who are in the pursuit of making mobility cleaner, smarter and safer.
At the heart of the new visual identity is an interconnected and responsive graphic system that represents KPIT’s ubiquitous technology solutions. Anchored in this graphic system is the KPIT logo that manifests in both dynamic and static ways and is a distillation of the design system. There are other elements to the visual identity framework like signature style photography, typography, tone and brand colours.
Kishor Patil, CEO & MD of KPIT says, “The new visual identity is a significant step towards establishing our leadership as a leading technology partner for the automotive and mobility ecosystem. It resonates with our vision, “Reimagining mobility with YOU for creation of a cleaner, smarter, safer world”. It truly represents the work we do, talent and passion that our team brings to deliver the best of technologies to our customers, partners and the ecosystem.”
World’s leading design studio, Pentagram , its partners Jody Hudson-Powell and Luke Powell , consulted KPIT in developing this new visual identity.
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