Kodak Alaris helps customers to harness data to achieve digital transformation

The ever-increasing flood of data, and how we manage it, is one of the greatest opportunities facing businesses and governments in the 21st century. The challenge with big data, other than the obvious fact that it is big, is that so much of it is unstructured. Today, at least 90% of business data – approximately 35 Zettabytes – is unstructured. By 2020, we will be able to fill 8 trillion DVDs with new data each year.

“The struggle among businesses to extract meaningful information from unstructured data is universal,” said Siddhartha Bhattacharya, Vice-President, Global Marketing, Kodak Alaris’ Information Management (IM) division. “Data is ubiquitous and is embedded in countless formats. It is in our email, paper documents, online posts, videos and more. Most of the time, it is free form, in every format except the neatly organized rows and columns of a database. We refer to this as ‘data chaos’ -- the point where the size and growth of unstructured data vastly outpaces structured data, presenting significant obstacles to operational efficiency, responsiveness to customers and profitable growth.”

Business narratives are critical for organizations to create a clear purpose that resonates with what the market needs. For Kodak Alaris’ IM division, that purpose is to provide the science, technology, services and partner ecosystem needed to drive business growth for customers in the era of data chaos.

Most business buyers, like consumers, research products online before making a purchase. Kodak Alaris IM launched a new website designed to help buyers easily navigate to the specific information management challenge areas they are interested in, including Mailroom Automation, Forms Processing, Records Management, Accounts Payable Processing and Customer Onboarding.

To better focus on the needs of Business Process Outsourcers (BPOs) and service bureaus, many of which use high-volume production scanners and software, the Kodak Alaris IM division has launched a global marketing campaign under the theme, “Redefining Science.”

The aim of this targeted initiative is to feature Kodak Alaris subject-matter experts and share their knowledge directly with chief operating officers, chief technology officers, chief information officers, VPs of sales and the process owners who report to them.

The Distributed Capture (DC) market is another key focus area for Kodak Alaris IM. Distributed Capture is characterized by transactional scanning applications that are geared toward business process improvement at the point where documents and information enter the organization. Companies over the years have been moving capture processes for business documents from backoffice mail rooms to branches, to departments and now down to the office worker’s desk. This trend has been fuelled by lower-cost telecommunication service, bandwidth availability and lower-cost data storage.

To better address the needs of this customer set, Kodak Alaris is launching a second global marketing campaign focussed on organizations that use or can benefit from Distributed Capture solutions. Implementing the latest transactional capture solutions can lead to:

• * Increased customer’s satisfaction
• * Faster turnaround of business processes
• * Improved probability of business acquisition

The theme of the DC campaign is “Redefine the Flow of Information” and it is scheduled to roll out over the balance of 2016.