Kingston leveraging the success of HyperX to strengthen its presence in the market

Vishal Parekh
Marketing Director,
Kingston Technology and HyperX India

Brand Positioning vs. Marketing Tactics 

Both Kingston and HyperX brands are well positioned in the industry. We do not strategize based on competition but based on our goals and customer requirements. Our marketing efforts have set industry benchmarks in terms of engagement, creativity and visibility. As an innovation driven brand, we spend energies towards exceeding our own previous standards and try to create an excitement for our customers. Moreover, our superb product quality and after sales service helps in backing our efforts to sustain leadership. 

 
Success of a business lies in its ability to market itself efficiently. For us, there is a fine line between ‘Great Marketing’ and ‘Waste Marketing’ and that line is ‘Execution’. Be it a small or a large corporate, the approval is based on a good idea but its execution makes it stand out and drive sales. Even for our brands, we could create the vast demand due to the multiple campaigns we run with customers and with the channel partners. It is important for our potential customers to be aware of our best-in-class products and services.

Good data for a Good Brand Strategy 

Today data usage is beyond imagination, be it with individuals, corporates, enterprises and even governments. Right analysis and interpretation of data does help empower the brands in the direction of success. We have been in the industry for over 30 years and being the market leaders globally for so long, we are privy to a lot of industry data. That, combined with our rich experience, enables us to understand information and create meaningful strategies that help cater to our customers better. Not only in terms of building the brand but this also helps us to improve our service quality to customers. We at Kingston believe in empowering our partners with such valuable information that may help them.

R&D driving Growth

Kingston Technology and HyperX are well known in their own niche areas. We spend energies in R&D to improve our products and services for both brands with innovations and creativity to benefit our customers. 

We believe in listening to our customers, our partners and the industry with a plethora of platforms, and we try to incorporate them in our products. Like for our HyperX gaming product line up, we even have professional gamers to assist in designing or fine tuning the products. We have seen success in this kind of outreach and will continue to do so to bring interesting new products.