Killing the Twitter Bird Logo by X

Twitter engages in the global conversation every day as one of the most prominent and long running social media platforms around. Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams.

The Twitter Bird has seen a great journey across the world. It has seen the beauty of the world, and has also seen the ugliness. It has seen war, poverty, and suffering.

While Twitter is “still cash flow negative”—as in spending more than it is taking in—was, by Musk standards,. We’ve heard so much about Twitter’s precarious financial position over the past few months—as Musk acknowledged in the tweet, it’s due to both a roughly 50% drop in ad revenue and a “heavy debt load

It is much expected when you borrow $13 billion with floating interest rates, and those rates are skyrocketing at the same time that your revenue is nose-diving. The annual interest costs on the debt he took on to buy the company are likely now around $1.4 billion currently, given that it was taken out at margins of as much as 10 percentage points above benchmark interest rates like this one.

Tech guru’s predict that, Twitter is stuck in a situation like many money-losing startups, which don’t want to raise money at a lower valuation than their 2021 peak but can’t afford not to. Those startups will have to eventually bite the bullet on valuation. The same applies to Musk’s Twitter.

The identity of Twitter bird logo has been killed by Elon Musk. Now, Elon Musk is obsessed with the letter X. Musk announced in a series of Tweets that Twitter would be rebranded as "X" and that the famous blue bird logo would be phased out. He said that the new logo would be a simple "X" and that it would represent the company's new focus on "unlimited interactivity."

Ultimately, whether the new "X" logo is a success or not will depend on how it is received by users.

Dr. Deepak Kumar Sahu, President & CEO, VARINDIA