Key upcoming trends in the telecom industry and manufacturing space and expectations from 2017

No doubt that telecom sector has always been the epicentre for innovation across industries.

India has already surpassed US to become world’s second largest smartphone market. It is just an indication of untapped potential of telecom industry, specifically smartphone manufacturing. Besides, continuous and massive transformational impacts of digitization are also encouraging masses to adopt connected digital technologies, which would cohesively drive the growth of telecom Industry.

Innovation around technologies such as Internet of things (IoT), m-Payments, and high security features have paved a new path for handset manufacturing. These modern days’ novelties are poised to promote an overall ecosystem of ultra advanced smartphones. Resultantly the adoption of 4G and VoLTE compatible phone will be higher. 

Technology world is on the verge of entering new age of Zettabyty which would enhance the demand of powerful 4G smartphone having 4GB to 6 GB RAM. Open Source Software, Value Added Services, Fresh Content, More Secured Features and competitive pricing would be major factors behind purchase decision of smartphones.

Soaring online transactions would push consumers to opt smartphones offering more pre-embedded fintech apps along with ensuring higher security against malware threats. As data would be next big thing, ultra advanced chips offering faster downloads; seamless user experience and improved user interface would be in higher demand.

Chinese smartphone companies have already started dominating market through offering such super smartphones equipped with features like m-back, m-touch, fingerprint sensor and customised UI.  Elevating usage of data would generate demand for new age technologies and innovation like virtual and augmented realty.

Customers are extremely tech savvy and well informed about new age innovations. Hence it would be very essential for smartphone companies to keep engagement level higher with such consumer through various activities. Deep understanding about consumer behaviour would encourage smartphone companies to get fix on user behaviour and improve the mobile experience

Keeping in mind the above scenario, telecom companies are very curious to see monetary incentive from government in the upcoming budget. As landmark initiative of government Make in India has already changed overall dynamics of smartphone sector in India making it more conducive for Chinese smartphone players. Although the recent audacious move of demonetisation has impacted has sector transitorily, which is being presumed to be recovered in the first quarter of 2017.  

Telecom industry is gearing up to see a lot of new changes in term of product innovations, new gadgets, improved hardware, higher software securities, extra storage on devices quicker charging and many more. So year 2017 could be a real turn around for smartphone industry.

Mr. Leon Zhang
South Asia Marketing Head, Meizu