Keeping employees engaged and motivated is the key during this pandemic

Kartik Bakshi, Country Manager, India & SAARC, Belkin

“The number one priority for me as a leader was to ensure the safety and well-being of our employees in India. As soon as we saw that numbers of covid-19 cases were increasing globally we decided to ask our employees to work from home. All meetings with key customers, internal calls, and strategic discussions are being done remotely. Furthermore, we are conducting weekly calls to make certain that apart from work the employees are also using this time to keep themselves busy with household activities and exercise. Keeping them engaged and motivated is the key during this pandemic as they are the most valuable assets to our company.

Seeing that a large number of people will be spending their time online now, for a lot of industries such as ours, this channel is the key. We have already invested in aggressive A+ content for our online retail platforms and now we are working on creating unique content for Social Media Platforms and are also working on allocating budget towards SEO and Google ads. Product Awareness, Visibility and Education will be pivotal in this segment for our brands.

The positive thing about our brand in India is that we are present across all channels whether it is Brick and Mortar or Online Retail. E-commerce has been part of our core focus since early 2014 and has played an important role in our growth story for India. To say that we are prepared would be an understatement; however, there is always room for improvement. We are using this time to devise innovative strategies to win in areas where we have insignificant share and grow categories where we can win further.”