Kaspersky tailors its program to meet every partner’s specific business needs

Jaydeep Singh, General Manager, South Asia, Kaspersky

“Kaspersky has a very well-defined partner program called the United Partner Program. Under Kaspersky United, our partners get access to a dedicated partner portal with integrated tools that they need to business with us. We offer flexible license management tools to our MSPs and MSSPs. We have set up single sign-on Kaspersky Order Management portal to enable our partners to order and manage their customer subscriptions. The tools in this portal help our partners increase revenue by recommending upgrades, analyze license usage and find new upsell opportunities.

We have recently updated the Kaspersky United Partner Program to address Kaspersky partners at various levels according to their business model. Through our updated partner program, we are able to offer differentiated benefits, including extended technical and marketing support. We now offer partner specific rebate programs, so that they can maximize returns. This helps us to strengthen Kaspersky's B2B, Managed Services Provider (MSP) and Managed Security Services Partner (MSSP) business in the market. In the new approach, the program is now divided into four business model-focused streams: Sell, Deploy, Manage, and Build. Each of the streams focus on a specific type of business partner.

With the rapid digitalisation in recent years, our updated partner program plays an essential role in supporting our commitment to increase cyber immunity among businesses especially in rapidly developing cities in India. We also offer collaborative and rewarding business opportunities. When any company becomes our channel partner, they get the Kaspersky onboarding kit, which lets the partner onboard employees rapidly through a structured, automated process.”