Kaspersky creates the business model keeping partner profitability in mind

Sachin Relwani
Head of Channel Sales, South Asia - Kaspersky

“Across the world, Kaspersky is recognized for its innovative security solutions. We have developed an innovative program – Kaspersky United Partner Program that does more to help our partners do business with us. Whether you’re a software reseller, system integrator, managed service provider (MSP) or security service provider – and regardless of whichever vertical you sell, the Kaspersky United Partner Program can help partners to grow profitable, new revenue streams.

Key elements of Kaspersky’s Partner Program
Partner success is pivotal to our success. Some of the elements are – 
Great margins plus clear & transparent schemes for rebates and deal registration discounts
Expert support including MDF, training and more
World-leading brand with award-winning products that help partners to win new customers
Skills transfer with our experts helping reseller to develop its own skills & knowledge
Market differentiation opportunities via Specializations that help partners to beat their competitors
Tremendous Growth potential  SMBs and Enterprises are setting aside bigger budgets for security

Our MDF program plays a vital role in helping partners to fund and perform joint marketing activities in accordance with identified goals and priorities. Key partners can submit their marketing proposals via the Partner Portal. The Partner Portal is a central hub for everything associated with the program. It provides an easy way for partners to apply for deal registration, submit MDF proposals, access training courses, download marketing materials and more. 

We have created special badges for each partnership level so partners can use the relevant badges to show their status within the program. Partners can also access images, icons and more to help promote joint business with Kaspersky to give potential customers an easy way to find a partner that has the skills to help them meet their IT security objectives, and we add details of high-level partners to a Partner Locator tool on the Kaspersky website. 

We look at Transparent Business Engagement with Partners and create Business model based on -Partner profitability at the center, Clear & transparent reward scheme, 100% partner focus, Ease of doing business, Unmatched knowledge and Potential for growth.”