Kapil Dev starts new social gamified collaboration platform "SloPho"

SloPho, a social gamified collaboration platform, was launched by Kapil Dev, former Indian cricketer and captain. It engages users by allowing them to win prizes daily by participating in exciting games, contests, polls and quizzes. Participants also earn points that accumulate on a leader board and can eventually be redeemed or transferred/gifted as prizes or bartered for advertising space on the platform. The cumulative average daily prize money to be won ranges as much as Rs.25,000 and will go up significantly during special promotions’ and festivals. 

Additionally, users have their own page where they can segment their followers into different customisable categories such as friends, family and colleagues, among others, to share texts, pictures and videos. Users can also monetize their page by allowing advertising on it, a first in the world.

SloPho also allows businesses to target campaigns by region and language and drive greater RoI by providing two-way communication. Registered businesses (corporates, SMEs, self-employed entrepreneurs and professionals) will be able to put up gamified promotions directly and engage users around their brand and proposition to build long-term communities.

The SloPho mobile application is available for Android users in the Play Store and will be available for Apple users in its App Store shortly. The platform is targeted at all smartphone users across age groups, incomes and literacy levels initially across India. It is currently available in English. Over the next three months, it will be made available in Hindi, Gujarati and Tamil to get on board users from tier-II and tier-III cities as well.

Kapil Dev, Co-Owner & Promoter, said, “This social platform is truly for everyone and is our contribution to the Prime Minister’s ‘Make-in-India’ initiative. Our aim is to take it to every smartphone user, corporate and professional, in the country and then internationally by providing ease-of-use, accessibility on the smartphone OS platform as well as availability in different languages. Since mobile is fast becoming the preferred mode of internet access, we have built the final product as a mobile application. We believe the mobile application will help us achieve our target of at least 5–6 million users and 25 large corporates in the first year.”

SloPho is simple to use. It is designed around photo, video and text, things all smartphone users are comfortable with today. Its features include bucketing people into categories and sharing information accordingly, option to follow and unfollow a corporate, and posting information across other social networking sites from their SloPho page, among others.