Joybrata Mukherjee , Director - Channel, SI, Alliances and Service Providers, HPE India 

Joybrata Mukherjee , Director - Channel, SI, Alliances and Service Providers, HPE India 

“Our core value of “Partnership first” is our mantra of our partners being at the heart of HPE. We are a channel-focused organization committed to innovating new, collaborative solutions that enable growth for the company and our partners. Today, we are better positioned than any other vendor in the market to achieve this because our solutions are powering the seismic enterprise IT shift taking place worldwide. Moreover, we remain committed to delivering the value, resources and expertise partners have come to trust and expect from our company. Globally, we have over 110,000 channel partners. Our partner advisory council has 20 partners and are closely involved with us in developing geographic specific strategies.

As the most predictable, profitable, and leading program in the industry, HPE Partner Ready is the single HPE global program for partners, that provides enablement resources, incentives and tools to drive revenue growth and partner investment. 

Last year, we announced key changes to HPE Partner Ready program to reflect emerging market trends while based on the same core principles. The enhancements to the program were designed to enable channel partners take advantage of the transitions in the market by enabling and rewarding them for investing in and driving growth across Hybrid IT product and services portfolio. Moreover, as we recognized the shift by customers to consumption-based financial models, we introduced a new competency in the HPE Partner Ready Program for HPE GreenLake, our suite of pay-per-use on-premises IT solutions, as well as a robust rebate that rewards HPE Partner Ready for Services partners for their capabilities with consumption-based models. 

To help partners adapt to the realities of building pipeline in today’s digital world, we also offer the HPE Partner Ready Digital Marketing Program. The program provides a suite of marketing offerings including resources, tools, content, campaigns, and education that enable partners to increase their digital marketing proficiency, better connect with customers, and increase their pipeline and revenue. The program unifies all HPE digital marketing assets for partners under one program to make it easier and faster for partners to consume, access and leverage those assets to drive growth.”