Jabra committed to expand consumer and enterprise business in India

Jabra has organized a customer meet where Jabra shared inspiring reflections about the new world of work focussing on work/life integration and how to enhance productivity from the outlook of knowledge work. This followed by an exclusive media interaction with Holger Reisinger, Senior Vice-President, GN Audio A/S, who heads the global large enterprise business for Jabra, based out of Copenhagen, Denmark and Saurabh Singhal, Head of Marketing, APAC, based out of Singapore.

Here are some anecdotes of his talk –

Productivity is the only thing I hear wherever I go. From CEOs in the industry associations to international business news reports to politicians talking on my car radio, the words may be different but the message is the same: nations and companies must become more productive.

Organizations respond to this mandate by asking employees to work harder, longer and more efficiently – or outsourcing production to those who can. At the same time, companies direct resources away from creativity, innovation and product development in favour of efficient systems and production methodologies to keep prices down. Managers spend too much time trying to control all these new processes and systems to see that they are implemented, aligned and used.

Work/Life Integration…

Absent, too, is the notion of “work/life balance” popular a decade or so ago, where walls existed between work life and personal life.

A confluence of factors has made these concepts relics of the past. Business is more competitive, faster-paced and more global, requiring 24/7 availability. Technology makes us more accessible and enables us to work from anywhere. And the millennial generation that is invigorating our workforces is less bound by “traditional” ways of business.

Together, these forces have obliterated the wall that separated work time and family time. Now, the workday never really ends for most of us. We routinely review reports and return texts and emails after dinner. Conversely, we do things during work hours that would have been inconceivable years ago: run a few errands, take personal phone calls and even browse Facebook from the office.

It’s clear that “work/life balance” has been replaced by a new paradigm: “work/life integration.” It’s no longer about when you work, where or how many hours you spend working. It’s about getting your work done, regardless of time and place.

But how do we integrate without shortchanging…

How do we meld work and family without giving short shrift to either? Here are some ideas that have worked for me. The list isn’t exhaustive, and I’m sure there are plenty others.

Accept the change. We first need to acknowledge that “work/life integration” is a new way of working, and isn’t going to go away. The goal isn’t to work more hours; it’s to work the same number, while allowing enough flexibility for family and personal pursuits. By balancing the two, we reduce the stress and anxiety over spending too much time on one or the other.

Use technology. We can’t be in two places at the same time, but videoconferencing and other technologies enable us to at least bridge the gap. If it’s not critical that I physically attend a meeting, or if I just can’t be there, I try to participate by video, which increases my feeling of presence.

Jabra – a hearable pioneer…

Jabra is a part of GN group and has an expertise of over 150 years in audio and communications technology. The brand has a deep understanding of high quality audio in all its forms – from conversations to music.

Being the only company that can do medical hearing aids, enterprise and consumer headsets, Jabra truly understands the diversity of ear structures and the impact of sound on quality of life across different use-case scenarios. Every product is designed with the individual user and their specific needs in mind to deliver the most optimal audio experience.

Being the originator of hands-free technology, Jabra delivers premium wireless sound with advanced noise-cancelling technology so users can hold quality conversations in any environment. It offers a range of solutions to deliver a better experience and a positive impact on user’s time by enhancing communication, conversation, collaboration and concentration throughout the day.

Jabra truly believes that the future of voice is much more than just talking. Speech to text, activation and control, translation and authentication will drive innovation in intelligent audio solutions developing more valuable devices that will enable individuals to realize their true potential.

Jabra product focus and expansion plans…

Jabra has aggressive plans for India and are committed to expand both the enterprise and consumer business in the coming years. India being one of the fastest-growing economies, we will see a high rate of growth in Unified communication and contact center business.

“The concept of hearable technology is futuristic and we consider ourselves to be a pioneer in this space. We put a lot of work on product development keeping the consumer needs and requirements as our base to ensure we deliver what we promised. We see a gradual behavior change and acceptance of Indian buyers towards wireless technology and this will enable us to grow our business in India,” said Holger Reisinger, Senior Vice- President, GN Audio A/S.

“With increasing focus on health and prevention, growing urban and young professional population, Jabra’s wireless products will open a new franchise in the world of smart hearables and we believe there is a significant and growing market for our product,” said Saurabh Singhal, Head of Marketing, Asia-Pacific, GN Audio.