iVOOMi aims for expansion in Indian market with investment of Rs.250 crore

iVOOMi has announced its investment of Rs.250 crore in order to further strengthen its niche in the entry-level smartphones segment in the Indian market. The investment will be planned in two phases.

In its foremost phase, the company will be investing in futuristic technologies to bring advanced products at an affordable price and will also focus on setting up its manufacturing capacity in India. The company also plans to invest in order to propel its online retail penetration across Tier-2, -3 and -4 towns in India through a series of strategic association with retail partners. In its second phase of investment which will be in 2018-2019, the brand will focus on setting up R&D capacities, and will also expand the manufacturing capacity within India thereby supporting the Make in India initiative. Marketing activities will also play in imperative role in this phase of investment activity.

60 per cent of the total investment will be made towards R&D system in China in order to accelerate an end-to-end product development for the India market. The company is closely working with technology giants like Qualcomm, MediaTek, Spreadtrum, Intel, Samsung, Galaxycore, OmniVision, Asahi, DragonTail, and BnK in order to develop future-ready products for Smart users across Tier-2, -3 and -4 towns of the country.

By next quarter, the company plans to launch an extensive portfolio of smartphones in India with world-class features. The company also plans to introduce three new product categories, including Smart Devices, Smart Accessories and Personal Care electronics this year in India.

Ashwin Bhandari, CEO, said, “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission is to establish iVOOMi as the most preferred Smartphones brand for the entry-level smartphone users. And we are predominantly focussing on delivering disruptive features and ultimate user experience to our users at a nominal cost.”