itel launches it5311

itel has introduced it5311, a fast-charging smart keypad phone that enables the consumer with 2 hours talk-time in mere 10 minutes charging, an unmatched feat in the segment. The newly- launched device boasts of a 1,900mAh battery and is available at an inclusive price of Rs.1,610.

After its first phase launch in northern markets, itel has also ushered its second phase retail rollout in Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura. it5311 along with the entire range of itel Mobiles will now be retailed in 24 states in India.

Staying true to itel’s values of inclusive and relevant innovation, it5311 has the capability to fully charge in less than three hours and comes with a 1A charger which charges 2X faster to any other normal charger. It is GPRS/Edge-enabled dual-SIM smart keypad phone, armed with a unique set of specifications. The it5311 also scores in looks with its metallic brush finish, complete with a slim design. Its 7.1cm (2.8”) display also adds to its trendy look.

Providing multi-language support is crucial to support itel’s vision of localized innovation, especially in a country as diverse as India. Thus, it5311 supports Hindi, Punjabi, Gujarati and English. Consumers can experience music on the go with wireless FM. They have an entertainment outlet with exciting JAVA games and social media (Facebook and Palm chat). One can save important conversations with its free Smart Auto Call Recorder feature. The phone also keeps personal contacts, pictures, etc protected for the users with the Privacy Lock feature. The phone has a flashlight and smart notifications communicated through blinking LED on incoming calls and messages.

Speaking on the launch, Sudhir Kumar, CEO, itel India, says, “At itel Mobiles, the conviction and commitment towards making technology accessible and relevant for all is extremely strong. We make constant endeavors to bring about path-breaking innovation and invention even in the feature phone space. it5311 thrives on the same conviction and is another testimony of itel’s mission of bringing right to progress across the entire nation.”

The brand itel has met with an overwhelming response and enthused consumer base in their first quarter. itel marked its first grand milestone in India by selling over 2.5 million handsets operating in only 11 states.