InstaSafe believes in a digitally empowered channel ecosystem 

Romita Das, Director - Channels & Alliances, InstaSafe Technologies

“In the dynamic landscape of technology distribution, Value-Added resellers (VARs) play a pivotal role as intermediaries between OEMs like us and end-users. We as a team believe that an empowered channel eco system can contribute to our mutual success. Since the last fiscal, our primary focus has been towards our channel partners and distributors. We are working with the channel ecosystem more closely and this helped us connect with a good mix of new and existing VARs who are pretty excited to work with us.

When InstaSafe onboards a partner, they become an extended part of our team. Our simplified and streamlined onboarding and deal registration processes are very well accepted by our channel partners. InstaSafe’s crucial responsibility is empowering VARs to maximize their potential in the market. By fostering strong relationships, constant support, and aligning win-win situations for both. Our partners have been integral to our journey so far, however we recognize the need to diversify and expand our network. Strategic partnerships enable us to tap into new markets, reach untapped customer segments, and leverage the expertise of industry leaders.

We are now aggressively designing training programs that can help equip VARs with the knowledge and skills needed to effectively market, sell, and support our products. Access to our resources such as webinars and documentation, Regular updates on product features and market trends keep VARs competitive and confident in their offerings. By combining our strengths with those of our partners, we can develop innovative solutions that address the evolving needs of our customers.”