Innovation is the backbone of Dahua’s cutting-edge surveillance products

Robbin Shen
Managing Director
Dahua Technology India Pvt. Ltd.

Brand Positioning vs. Marketing Tactics 

Our brand position is not similar to other brands in the marketplace as we are unique. We don’t follow others but lead others.  Our strategy is always customer-centric, driving home the message of our superior product quality, innovation strength and brand values.   

Our marketing reflects our ethics, integrity, professionalism, our holistic approach and our customer friendliness. The role of marketing for us is to attract the attention, generate and grow revenue from our targeted customers. Consolidation of existing markets and expansion to new markets, dovetailing marketing activities with big events, communicating the brand values, regular interaction with customers, anticipating the market needs, initiating many customer related programs and activities, allocating proper budget to the various requirements, monitoring market trends and tapping the right media are some of the major prerequisites of marketing for us.

Good Data for a Good Brand Strategy 

We have a very strict data maintenance policy which involves standardization of the information, categorization and cataloging, storage and backup system and easy retrieval whenever we need. Good data should be accurate, readably simple, informative and insightful.  

The primary goal of good data is that it should be useful and easy in diagnosing problems so that solutions could be found in a short time. We have experienced data management professionals handling and managing our data in an efficient manner. 

Digitization impact on businesses

As everything will be integrated in a networked world in the coming years, digitization has spawned a variety of opportunities for the security industry.  Automation, robotics, machine vision, deep learning, augmented reality and artificial intelligence will play an important role. Government’s major initiatives such as ‘Smart Cities’, ‘Safe City’, ‘City Surveillance’, and ‘Digital India’ will warrant ample of security solutions. We will be introducing our new products and solutions for these projects and some more areas like hospitality, traffic control, education and retail. 

This also brings us to the fact that a number of business activities will be taking the cloud route. They include Software as a Service (SaaS), Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). Both public and private sectors will take advantages of the simplicity and high performance that the cloud guarantees. We will witness an increased storage capacity in cloud. Also, cloud will push the growth of Internet of Everything (IoE) in 2018. 
                                       

Internet of -Small and Big- Things (IoT) and Cloud are going to play a vital role for business and daily life. As connected devices find more space in day-to-day lives, cloud usage will continue to grow. Also, adoption of hybrid cloud solutions will be on a rise as it enhances cloud’s impact on organizations for unified access mechanism to control all data. Organizations will prefer a multi-cloud approach, with majority of enterprises migrating to the cloud at scale employing a multi-cloud strategy. More specifically, they will split their production workloads across more than one public cloud. 

 
China and India will lead in cloud adoption in Asia Pacific. Furthermore, Artificial Intelligence will put a new spin on cloud. 

R&D Driving Growth

Research and Development have been our backbone and forte. Dahua has been investing fairly consistently in R&D to come out with regular innovations and cutting edge- technologies. We will continue to do so in the coming years also.