Innovation is at the center of everything that Salesforce does

Brand Positioning vs. Marketing Tactics     

Founded in 1999 in San Francisco, Salesforce is today the #1 CRM Company in the world with more than 30,000 employees worldwide. Since then we have changed the way enterprise software is delivered and used, changing the industry forever. With Salesforce, companies can create the environment that employees need to sell faster and get more done. 

At Salesforce, we have built a culture of trust. Our culture makes us one of the most innovative, admired, and best places to work in the world. We inspire each other and the industry through our values. At Salesforce, we believe anyone can be a trailblazer - developers, administrators, sales leaders, marketers, even CEOs. It’s our mission to empower people to blaze their own trails. We want to inspire and enable people to change the trajectory of their lives and their business, and then to celebrate their successes. 

Salesforce Marketing Cloud helps businesses personalize marketing at scale driving engagement and reaching customers with relevant messaging, while listening, engaging, publishing, and analyzing data from over a billion sources and then harnessing it to create content, commerce, and advertising that’s more relevant and effective. 

Good data for a Good Brand Strategy 

We live in a digital era, where data is the new currency. Data of all kinds is pouring in from everywhere these days, just waiting for someone to collect and analyze it. Fortunately, for businesses like ours, collecting, managing, and analyzing massive amounts of unstructured data is what platforms like Salesforce do best. From a sales perspective, it helps us qualify leads, ensuring a better customer experience and higher customer retention after the close. Leveraging data effectively helps in breaking down silos, encouraging transparency in the organization. We use our platform to ensure all data can be shared across every channel and function. As a result, each department can work collaboratively, sharing data and insights that can be used to formulate strategies that are more unified and better focused on achieving business goals. 

Luckily, social networks and other web traffic already produce a lot of data. Leveraging this data to create a 1:1 personalized journey for our customers helps us see how everything we do affects our customers. 

R&D driving Growth

We have been successful by keeping innovation at the center of everything we do. Salesforce has democratized enterprise technology - making the Cloud, Mobile, Social, IoT and now Artificial Intelligence available to all companies, regardless of their size. By consistently delivering powerful, innovative technology tools to all our customers, we have empowered them to work smarter, make decisions faster, and connect with their customers in entirely new ways. What continues to impress me is that despite our rapid growth, we still innovate like that small start-up - for instance Einstein our AI tool has democratized AI making it available to all. Additionally, Dreamforce, our annual conference is a showcase for discovering and getting inspired by what’s new, and is packed with opportunities that will help businesses identify and learn about technologies, enabling them to innovate, succeed, and stay ahead of competition.

Sunil Jose
Country Leader, Salesforce India