InMobi steps up mobile advertising using Salesforce
The world of mobile advertising and discovery is evolving with the fast growth in mobile apps globally. Consumers increasingly jump onto their mobile devices to research and make purchases. Smart brands are tapping into that with ever more targeted ads.
Through its discovery platform, InMobi acts as a bridge between mobile users and businesses trying to benefit from mobile advertising. InMobi helps developers monetize their apps, and leverages insights to help advertisers and brands target users better. InMobi is on a mission to reinvent its industry. It’s using Salesforce to get there faster.
InMobi began its Salesforce journey three years ago when it swapped out several CRM systems for the Salesforce Sales Cloud. The single platform delivered a more robust and reliable approach to customer management. More recently, InMobi is using Salesforce to scale its business to keep pace with fast growth.
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