InMobi predicts 15% increase in Mobile Commerce in 2014

InMobi has announced the results of its 2014 Mobile Media Consumption Report, which provides insights into changing trends in mobile media consumption habits. The 2014 report findings reiterate that mobile devices have become integral to everyday life, but, moreover, that trust and reliance on mobile devices has increased and are expected to have a significant impact on mobile commerce in 2014.

Specifically, the report predicts a 15% increase in mobile commerce in 2014, with 83% of respondents planning to conduct mobile commerce in the next 12 months. Mobile has become a key factor affecting purchasing decisions, with 48% of respondents worldwide listing mobile as a key media which impacts purchasing decisions, and reliance on mobile is even higher in important consumer markets, like India, at 60%.

Naveen Tewari, CEO, InMobi, said, "In the last year's report, we found that mobile had touched most aspects of modern life. But this year, we find that mobile has really become an essential part of daily life, even a daily workhorse, that has replaced the desktop and TV for everything from gathering key information, media consumption and accomplishing daily tasks, like shopping and paying bills. Furthermore, with mobile content gaining similar prominence as TV, mobile advertising is now impacting consumer’s behaviour across the entire purchasing lifecycle from small day-to-day purchases to bigger purchases, like cars."

The 2014 Mobile Media Consumption report is published in conjunction with research partners Decision Fuel and OnDevice Research, and includes data from 14,000 users across 14 countries.