InMobi introduces In-Game Advertising

InMobi has announced the launch of in-game advertising on InMobi Exchange. The launch of this unique in-game inventory on InMobi Exchange will now enable brands to reach premium mobile users, with ads that blend into the game environment, like electronic advertising boards in an in-game sports stadium, an esports arena or the extremely popular casual and hyper-casual gaming space.

During the past more than one-year, digital consumption has seen a huge boost majorly accelerated by Covid-19 induced lockdowns. Especially, gaming has seen rapidly growing user penetration and engagement levels during this period. According to KPMG’s India Media and Entertainment Report 2020, online gaming was the fastest-growing segment in the Media & Entertainment sector, recording a 45% growth in revenue while the user-base surpassed 365 million in the fiscal ended March 2020. As the mobile gaming industry is expected to continue on the growth trajectory, InMobi’s in-game advertising solutions will enable brands to leverage this platform to reach out more effectively to their audience.

Meanwhile, InMobi Exchange has forged partnerships with several industry-leading platforms in the native in-game advertising space including AdInMo, Admix, Adverty, Anzu, Bidstack, Frameplay and Sayollo. The breadth of these partnerships means that advertisers can access this type of premium inventory across the globe at a scale and diversity unmatched by any other mobile supply-side platform today.

Jayesh Ullattil, VP and GM for India, InMobi says, “India is the 5th largest mobile gaming market in the world. Based on our recent consumer study, we saw that the pandemic added 40% first-time gamers with 80% of all mobile gamers playing once or several times every day.”

Kunal Nagpal, SVP and GM, Publisher Platforms and Exchange, InMobi, comments, “In-game advertising is uniquely effective because it allows advertisers to interact with their consumers in a highly intuitive way. InMobi’s technology and unmatched mobile in-app expertise our global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.”