InMobi Acquires Quantcast, a Consent Management Company

InMobi purchased the Quantcast Choice consent management platform for an undisclosed amount. InMobi intends to incorporate Quantcast into its publisher software development kit (SDK) offering, giving greater data governance, simple consent management, and increased privacy control, assuring full compliance with international privacy legislation. As part of the acquisition, InMobi will uphold the platform's free availability for existing customers and remains committed to extending this to both existing and new customers.

“This acquisition allows us to bring the power of a consent management platform into the in-app ecosystem where the challenges remain unresolved," said Kunal Nagpal, chief business officer, InMobi Advertising. 

Founded in 2006, Quantcast is a consent management platform that predicts which audiences are most likely to buy and optimizes campaigns. The San Francisco-based company claims to support 500 Google-certified, 800 Interactive Advertising Bureau (IAB)-approved vendors, and non-certified vendors specific to publishers’ needs.   

“InMobi understands the needs of publishers and this will continue to be available as a free solution,” added Peter Day, chief technology officer, Quantcast.

InMobi offers its advertising offerings include business-to-business (B2B), as well as business-to-consumer (B2C) products. In B2B operations, it caters to advertisers, publishers, retail media, and telecom firms, while its consumer offerings are broadly categorized into Glance, a lock-screen service, and Glance Roposo, a short-video platform.