Inktank printers driving the printer market

Inkjet printing is a type of computer printing that recreates a digital image by propelling droplets of ink onto paper, plastic, or other substrates. They are the most commonly used type of printer. InkTank Printer on the other hand is just like Inkjet printer technology used, with an exception of toner cartridges. 

InkTank printers are driving the market in major cities in India, clocking a quarter on quarter growth of 6%, making up for 40% of the overall printer volume and 74% of the Inkjet volume. Inkjet printers led the market with 53.3% share. Demand from tier 3, tier 4 cities was the main catalyst behind this growth, with Mumbai, Delhi and Chennai remaining the top 3 cities in terms of sales volume. Demand for low-cost printing among SOHOs and SMBs in Tier 3 and Tier 4 Cities generated approximately 54% of the Ink Tank sales volume. The combined quarterly sales growth of the channel was 12.2% in Q1 2018. The commercial segment that was earlier completely dominated by the Laser printers is now being penetrated by the InkTank printers.

Key Takeaways: The upcoming elections and channel expansion will further fuel the growth. Going ahead, the market for Inkjet printers is expected to grow at a higher pace because of the InkTank printers.

Cool Vendors: Epson, HP, Canon and Brother.