Ingram Micro’s XVantage to create a new experience for partners, vendors and employees

Ingram Micro’s new AI-powered, self-learning “Digital Twin” - XVantage delivers a frictionless digital experience, never before seen in technology distribution and accelerates the time to value for everyone. Xvantage is touted to solve the complexities across the industry by providing a smarter, faster, better and more collaborative and profitable way for all to work and grow together. 

Sanjib Sahoo, EVP & Global Chief Digital Officer - Ingram Micro in a chat with VARINDIA explains how the new platform will benefit partners, OEMS and end customers - 

How Ingram Micro has grown with digital transformation?
What we have done a year and a half ago is to embark on the journey of XVantage, in which we focus more on digital operations. Digital Transformation does not have a stop sign. We are always transforming. So at Ingram Micro, we have embraced these digital operations, where we focus on the art of possible and the company has come together to build the platform ecosystem and to create a digital twin of Ingram Micro. This is our new AI powered ecosystem that will create a new experience for our partner, vendors and employees.

To start off that journey, we assimilated a lot of talent, both from inside the company and from outside, from companies like Amazon, Google, and built a world-class team. Xvantage is a journey which we are launching across different geographies and countries. We have also launched this service in India. It is an ongoing journey in which we focus on value creation and better experience. It is the next-level way to transform customers’ business potential and reshape how customers see you. Ideated in Q2 2021, the Xvantage digital experience platform is powered by a global real time data mesh containing many years of operating and transactions data, as well as by several proprietary engines which are enhanced by artificial intelligence (AI) and machine learning.

As Ingram Micro is the leader in Distribution across the globe, how you are empowering and bridging the gap between OEM and Partners?
The journey between OEMs and partners today is not very frictionless. When OEMs create their own products, they also need information from back. Partners can engage with distributors and the distributors can build a seamless connection between what they are seeing across the OEMs, their product roadmap and what the customers and partners are aiming for. This means - building these solutions and giving the intel back, understanding the demand for these products and what the market is like, creating categorizations and solutions and moving towards a balanced equilibrium where we can build a seamless connection between OEMS and partners.

So through this XVantage ecosystem, our goal is to create a platform which will add more value to our partners and OEMs as well. By taking complexities out of the process, we can give that insights and data to our partners to run their business better and take back those insights back to the OEMs. We work with 90% of the population and we understand what product & technology is working and what is not. If we take that information and we bundle our solutions, then we are giving our OEMs opportunities to actually come and participate and take those products back to our partners. That is the value of exchange we want to create through this digital transformation ecosystem.