Ingram Micro’s programs strives to accelerate the growth and profitability of partners

Sanjay Achawal
Executive Director and Sales Head, Ingram Micro India

“Partner programs drive multiple objectives such as educating channel partners about new solutions and services that they can leverage to grow their business. These programs also act as a catalyst to augment the efforts of the partner sales team in a holistic manner with incentives, enablement as well as implementation and consulting services.  It is necessary to set a direction for the partner ecosystem and help define the Go -to -market strategy.

Core components of Ingram Micro’s Partner Programs

We strive to create programs with benefits that will help our partners accelerate growth and profitability. Our programs equip partners with the resources they need, whether they are looking to build their business or scale. In addition to rebates, we also work with selected partners and create co-marketing programs to help them pitch the right solutions to their customers.

As a value-added distributor, we ensure that our partner programs are developed in a holistic manner to help our channel partners leverage new business opportunities. In addition to attractive incentives on deals and POCs, we also provide partners with training and skill development, pre-sales and post-sales support and access to a wide range of sales and marketing materials including emails, vertical-specific customer case studies, white-papers and more. 

The other way  to support the partner ecosystem is to help them reduce their operational cost, which is achieved by providing them with an E-Commerce Platform, to be able to search products, get pricing and availability, order and track deliveries at a click of a button 24*7, 365 days.”

Ingram Micro is a global leader in technology and supply chain services. It helps businesses fully realize the promise of technology, helping them maximize the value of the technology that they make, sell or use. With its vast global infrastructure and focus on cloud, mobility, technology lifecycle, supply chain and technology solutions, Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve. Our dedication to a shared set of principles unites and guides us to better decisions and behaviors, enabling us to focus on the success of our business partners and associates.