Ingram Micro’s partner programs are purely strategic in nature 

Minakshi Samant, Executive Director and Head of Sales - Ingram Micro India  

“Ingram Micro staunchly believes that engaging the right partners can help us reach a wider range of quality buyers, which ultimately paves the way for a reinforced bottom line. We take a 360-degree approach while strategizing, devising, and implementing partner programs across the country.

We adhere to a unique set of guiding principles which helps us clearly define the objectives of all the stakeholders involved. We start with choosing the right partners after meticulous analysis of their expertise to develop a strong joint value propositions for our customers. We work with a wide range of partners, including tech integrators, system integrators, channel resellers, agencies, consultants, ecommerce platforms, retailers, etc. The recent launch of our experiential platform - Xvantage – further helps in elevating the overall partner experience with respect to managing orders, invoices, renewals, credit capacity, etc. We encourage and promote thoughtful exchange of ideas and feedbacks through various mediums like -  

Regular Interactions with BDE: Our business development team regularly interacts with partners to seek their feedback on the overall partnership experience. Partner Connect Events: Our partner connect events are focused on identifying the big-picture vision and mission of our partners. Periodic Partner Surveys: We also conduct periodic partner surveys to get a more accurate view of partners’ sentiments and factors that influence their decisions. Dedicated Feedback Email ID: We empathetically listen to our partners’ voice through a dedicated feedback email ID - WeHearYou@ingrammicro.com.”