Ingram Micro's digital collaboration with partners helps them leverage insights and avail services

Navneet Singh Bindra, Senior VP & Country Chief Executive, Ingram Micro India

“The rapidly evolving tech landscape calls for some immediate actions that we must take to digitally empower our partners and Value-Added Resellers. We have taken multiple steps to empower our partners and VARs across India digitally, and our core focus has always been on education, enablement, collaboration and support to empower partners for the digital revolution.

The first step towards digital empowerment is to create the digital mindset among partners and help them analyze the opportunities in the digital sphere. Then, we focus on digital empowerment, and that’s where our digital ecosystem – Ingram Micro Xvantage – becomes a game changer for our partners. This platform empowers our partners to learn, partner, build, manage, and buy technology-led products, services and solutions digitally. It completely redefines the way partners interact and transact with us. Our digital collaboration with partners helps them leverage insights and avail the services, such as Cloud Services, Managed Services, Professional Services, etc. to meet the requirements of end customers effectively. Our Financial Services play a significant role in enhancing the technology buying capabilities of our partners without bearing any huge upfront costs. These digital empowerment strategies have helped our partners extensively to excel in the digital age. We rely on Partner Programs to achieve multiple long-term objectives such as improved business growth, stronger market presence, enhanced sales, or even maintaining a viable track record. Our partner programs also help us gain exposure to a wider range of target audience and enhance our brand visibility.”