Ingram Micro appoints new Head of Strategic Alliances

Ingram Micro India has appointed Veena Mishra as Head of Strategic Alliances. Veena will be part of the company’s executive leadership team in India, reporting to Diego Utge, SVP and Country Chief Executive, Ingram Micro India. She will be responsible for maintaining and enhancing Ingram Micro’s competitive technology portfolio with a focus on emerging technologies, developing strategic relationships with key stakeholders in the ICT industry and enabling Ingram Micro’s complete ecosystem of vendors and partners in the country.

Veena brings to Ingram Micro over 25 years of experience in the Information Technology industry across three continents. In her most recent stint as COO of the Technology Distribution Association of India (TDAI), she worked with CEOs of key technology distributors in India and created various platforms for members and other stakeholders to interact and address industry-wide issues & opportunities. She has also worked with Legal & Tax teams of member organizations and presented their issues to the relevant State & Central governments. Arbitrations between distributors and channel partners were also under Veena’s purview at TDAI.

On the appointment, Diego Utge said, “Business in the IT channel has always been relationship-centric. With market dynamics shifting, Veena’s holistic insight into the issues impacting solution providers and channel partners will help us bring to market relevant solutions, establish new synergies and strengthen relationships with key stakeholders in this space.”

Veena said, “I am very excited to join Ingram Micro to develop our strategic alliance initiative. Ingram Micro has always been an industry front-runner in bringing innovative solutions and value-added services to the channel. I see this as a great opportunity to elevate our partners’ businesses and enhance the level of service and support we offer to our ecosystem of vendors and partners.”