Industry's First Cloud-native Platform Built For The Intelligent Edge: ARUBA ESP

NEW INNOVATIONS WITHIN ARUBA ESP 

Aruba ESP is the industry’s most scalable, full-stack, cloud-native platform for wired, wireless and SD-WAN environments that unifies multiple network elements for centralized management and control. Aruba ESP is based on open standards and enables integration with a variety of third-party solutions and services.

In an exclusive interaction with VARINDIA, Prakash Krishnamurthy, Director India, Aruba explains how the Indian channel partners are getting benefited from the solutions ?

The technology market undergoes a major transition about once every decade. The last two decades were centered on delivering ubiquitous mobility followed by the move to cloud-based applications. The emergence of these two technologies have widened the market for our Channel partners, with whom we have partnered them and enabled them to  work across the market helping hundreds and thousands of customers in their Cloud journey and Mobility journey and we still continue to do so even today.

We are now entering into an era of data analytics driven by IoT, AI and automation supported by compute and modern networking to power a new breed of applications and workloads. Aruba Edge Services Platform (ESP) is that platform that uses modern, cloud-native technologies to unify, automate and secure the “edge” for the Customers. Aruba ESP connects all our technology into one platform and this allows our partners to have a more strategic conversation with the customers. It allows our partners, to deliver an end to end solution whether it is delivered as one or multiple projects. The value to the partner is the single platform approach. Partner can expand his revenue stream by selling multiple technology whether it is wifi6, central, branch, security or location services. A Partner can also engage deeper with customer by adding professional services and managed services to customers supporting these new technology for those partners who are very technically inclined can also develop API skills with the technologies that make ESP to be able to offer very unique and customized value adds to customers. So clearly partners will benefit as they can “land” and solve problems for our customers and “expand” by adding value to the customers and partnering with them in their innovation journey using Aruba technologies.

Responding to the GTM strategy of Aruba ESP and grabing the market share, Prakash says, Aruba’s go-to-market strategy will continue to be the “Partner Ready for Networking Program”, which enables partners with the needed skills and certifications for positioning, selling and deploying all the technology that help our customers to achieve the objectives of ESP viz. Unify, Automate and Secure. In the program, channel partners will continue to be rewarded for cross-selling and up-selling Wireless, Switching, Security and Central solutions. Under this program partners will also be able to sell our HPE Financial Services to give customers financial flexibility and even offer “GreenLake for Aruba” to customers.

Partners will always be pivotal to our growth and success and we will continue to drive more and more programs for their development and enablement under the same Partner Ready for Networking Program for ESP.

Responding on the supply chain and bottleneck during the lockdown Prakash says, our supply chain has always been a great differentiator for us at Aruba . We have done well in our supply chain execution and it is due to the resiliency we implemented across our supply chain plans. As the pandemic leaves behind a trail of disruption, everyone will evaluate how they can plan for more resilient supply chains that can withstand the global disruptions. Aruba is committed to support partners and customers in meeting the project time lines in the best possible value while trying to comply with the guidance and policy of the government agencies and securing the wellbeing of our employees, partners and customers.

Aruba, a Hewlett Packard Enterprise company, introduced Aruba ESP (Edge Services Platform), the industry’s first AI-powered, cloud-native platform that predicts and resolves problems at the network edge before they happen. Built on AIOps, Zero Trust network security, and a Unified Infrastructure for campus, data center, branch and remote worker locations, Aruba ESP delivers an automated, all-in-one platform that continuously analyzes data across domains, ensures SLAs, identifies anomalies and self-optimizes, while seeing and securing unknown devices on the network.

Prakash Krishnamurthy, Director India, Aruba says, Aruba ESP is designed to deliver a cloud experience at the edge and can be consumed either as a service in the cloud or on-premises, as a managed service delivered through Aruba partners, or via network as a service through HPE GreenLake. Tailored for varying economic requirements, customers may also procure it with flexible financing options via HPE Financial Services.

A LEADING TECHNOLOGY COMPANY IS GEARED TO SECURE, INTELLIGENT NETWORKS THAT ENABLE CUSTOMERS TO THRIVE AND DELIVER AMAZING DIGITAL EXPERIENCES IN THE MOBILE, IOT AND CLOUD ERA. WE ARE CHANGING THE RULES OF NETWORKING TO MAKE IT SIMPLE FOR IT AND ORGANIZATIONS TO BRIDGE THE PHYSICAL AND DIGITAL WORLDS AT THE EDGE. THE NEW PLATFORM USES AI AND AUTOMATION TO CONVERT DATA INTO ACTIONABLE INSIGHTS; SUPPORTS BUSINESS CONTINUITY AND RECOVERY TO ADDRESS RAPIDLY EVOLVING ORGANIZATIONAL NEEDS.