NEWS

Indian mobile game downloads to reach 5.3 bn in 2020: NASSCOM

By VARINDIA - 2024-05-09

Indian mobile game downloads are expected to grow at a CAGR of 58 per cent over the next 5 years going from 1.6 billion in 2016 to an estimated 5.3 billion downloads in 2020 according to NASSCOM.

The Indian market for applied games is expected to grow at a compound annual growth rate of 14-16 per cent, from $40 million in 2016, to $80 million in 2021.

The growth in mobile game downloads is as a result of growing adoption of games, rapid proliferation of smartphones, affordable data and universal implementation of direct carrier billing by mobile operators.

Rajesh Rao, chairman, NASSCOM Gaming Forum said, “At NASSCOM Gaming Forum we are excited by these findings and the opportunities these give to both local developers and publishers and look forward to continuing to build a thriving and innovative games economy in India.” Across the region, Indian gamers continue to embrace globally popular titles, including Candy Crush Saga, Clash of Clans and Subway Surfers. Local Indian publishers are enjoying increasing success in simulation, sports and social card games, with Teen Patti social card games succeeding and proving popular amongst younger consumers in the marketplace.

The report continues to discuss how multiplayer and social features have become key engagement drivers critical to the success of games in India and how publishers should draw upon these proven mechanics and incorporate localized and culturally relevant content to grow their user base. The NASSCOM Gaming Forum and Deloitte report ‘Applied Games in India’ discusses the growth of applied games with a focus on traditional learning, business, marketing or social experiences, that are predominantly used for simulation based training (in the fields of aviation and military).