I-Life Technologies appoints Anshuman Rath as Country Head for India Operations

US-based leading electronics manufacturer I-Life Technologies Inc. announced the appointment of Anshuman Rath, IT & Telco Distribution Veteran from the Indian Institute of Management, Calcutta as the Country Head - India. Helming the foray of I-Life Digital’s new series of Ultra Slim Laptops and All in One PC’s into the Indian market, Anshuman Rath is looking at positioning the company as an affordable brand for young entrepreneurs, students, young working professionals and first-time laptop buyers in the country. The company has opened its Indian Head headquarters in Delhi and is looking to expand in the online channel space.

In his current position as Country Head -India, he shall be instrumental in integrating the company’s focus on the Indian market by creating a robust position in the affordable technology segment and will maximize all prospects aimed towards market penetration and expansion. I-Life Digital plans to launch its new range of ZED series laptops laptop’s and All in one PC’s in the affordable category segment.

Commenting on his appointment, Anshuman Rath, Country Head, I-Life Digital, said, “I am extremely happy and excited to undertake this new profile that is highly promising with expansive opportunities given the rapidly growing tech-savvy population as well as the technologically advancing youth and student segments across the metros as well as Tier 2 and Tier 3 cities and towns. India has one of the youngest populations in the world and is highly receptive to new changes on the technology front. I am looking forward to tap this potential and bring affordable smart technology closer to the consumers.”

One of the fastest growing tech company in the world, I-Life Technologies Inc. is one of the world’s fastest growing PC companies with presence over 50 countries, have achieved tremendous momentum across Middle East & Africa with the affordable product range and will continue to pursue the tremendous opportunities in the Indian market.