IIFL Securities names N K Purohit as Chief Digital Officer

IIFL Securities has appointed digital sector veteran Nandkishore Purohit as Chief Digital Officer to accelerate the company’s digital transformation journey, as it aims to service 10 million customers in three years.

Nandkishore Purohit or NK as he is popularly known, is a growth hacker and digital transformation specialist with over 21 years of experience and has successfully led digital transformation at HDFC Securities and Angel broking. He has been instrumental in launching various industry first, tech led habit forming products to deliver exponential growth. He has been previously associated with HDFC Bank, HDFC Securities, TCS, Angel Broking and Alstom. NK is a management graduate from IIT Delhi.

Sandeep Bhardwaj, CEO, Retail, IIFL Securities says, “We couldn’t have asked for a better specialist than NK to bolster digital transformation at IIFL Securities. His impeccable credentials and proven leadership abilities in digital transformation and driving digital business will help us in achieving our goal to become preferred partners for helping customers to invest.

According to Nandkishore Purohit, “It is my pleasure to join one of India’s top technology-led broking and advisory firms. I would strive to accelerate the digital transformation at IIFL Securities with utmost focus on providing customers state of the art digital experience.”