Idea to offers same price for data recharges across 2G, 3G or 4G

Idea Cellular will offer same price for data recharges of 1GB and above across 2G, 3G or 4G network nationally by 31st March, 2017.

With the data proliferation in India, customers across different regions, using different devices and technologies are now consuming more mobile data on their handheld devices. Currently, a customer buys separate recharges for 2G or 3G or 4G technology at different price points for each technology and at times this leads to confusion in the mind of the user, apart from causing inconvenience.

According to Sashi Shankar, chief marketing officer, Idea Cellular, "Idea's simplified data pricing will ensure data recharges across all technologies are available at the same price point. Customer can choose the recharge price basis usage and volume available in pack, without having to worry about the platform the customer's device is logged in."

"As Idea's pan India broadband coverage continues to expand and reduces gap with existing 2G coverage which covers 4 lakh towns & villages, customers can now seamlessly migrate services between technology and platform without worrying about differential costs. We believe that our simplified plans will enable consumers to enjoy the benefits of high speed internet on smartphones and be a part of the Digital India revolution," added Shankar.

Product categories like sachets, freedom packs will also move subsequently to unified pricing and will be rolled out nationally in phases by 31st May 2017.