Idea Money partners with OYO

Idea Money, the instant, safe and secure digital wallet service from Idea Cellular, today announced an exclusive partnership with OYO to offer standardized affordable stays through its Retailer Assisted Model (RAM) via Idea Money retailers.

The partnership aims to support Idea Money customers with limited or no internet access, to book hotels online with OYO at their nearest Idea Money Retail store.

This collaboration will allow users to seamlessly book an OYO across 200 cities in India for their leisure, pilgrimage and business travel needs. Idea’s network coupled with OYO’s network spread ensures that this collaboration benefits both retailers and end customers.

Leveraging OYO's presence across 7,000+ hotels in 200 cities, the Idea Money Retailer Assisted Model (RAM) will enable Idea Money retailers to access OYO and assist customers to view, select and book hotels online at a pocket-friendly cost. Customers will have access to multiple choices in the standardized hotels that OYO offers across the country.

Additionally, Idea Money through its Retailer Assisted Model (RAM) and a network of 2 million Idea retailers will enable OYO to extend its standardized offerings to Tier 3 and Tier 4 markets. The digital wallet service is currently being offered by IMCSL (Idea M-Commerce Services Ltd), a subsidiary of Idea Cellular.

Commenting on the partnership, Sudhakar Ramasubramanian, Designate CEO, Aditya Birla Idea Payments Bank said, “This partnership is aimed at simplifying the hotel booking process for our customers and bring more online services to our offline customers. With this partnership, Idea Money through its RAM model, further empowers its retailers by providing a comprehensive suite of offerings that help the customer enjoy a delightful experience at all times.”