IDC names SAP as Market Leader in Mobile Platform

With the mobile enterprise application development platform market poised to flourish over the next five years, IT market research advisory firm IDC has recognized SAP AG as the market share leader by revenue in its latest market share analysis. The "Worldwide Mobile Enterprise Application Development Platform 2013–2017 Forecast and 2012 Vendor Shares” report by IDC highlights SAP Mobile Platform as capturing nearly 49 per cent of the mobile enterprise application development platform (enterprise MADP) market with the nearest competitor having less than 5.8-per cent share in 2012.

Anthony Reynolds, Senior Vice -President, Worldwide Mobile Sales and Solutions, SAP, said, Our continued mobile leadership designations from the industry’s top analyst firms demonstrate SAP’s vision and innovation are directly in line with customer needs. From apps to cloud to Big Data and analytics, mobile is embedded in everything we do. Our unmatched mobile platform and broad expertise across business and consumer-focussed mobile applications puts us in the best position to serve as a strategic partner to our customers. We develop strong business cases backed by global-class technology for mobile implementations with consideration to their broader and future needs.

As referenced in this market study, IDC believes key defining elements of SAP Mobile Platform include business to consumer applications that can be connected to any SAP or non-SAP data sources, with mobile platform support for iOS, Android, BlackBerry, Windows, Windows Phone 8 and Windows 8 devices.