ICICI Bank launches Eazypay mobile app for merchants

ICICI Bank, India’s largest private-sector bank in terms of consolidated assets, has launched “Eazypay”, a mobile application to enable merchants, retailers and professionals to accept instant cashless payments on mobile phones from their customers through multiple digital modes. 

A first-of-its kind application, “Eazypay” offers customers improved convenience of paying by using their mobile phone through Unified Payment Interface (UPI), any credit/debit card, internet banking, and “Pockets”, digital wallet of ICICI Bank. 

Any current account holder of ICICI Bank can instantly download “Eazypay” app and start using it. A non-customer of ICICI Bank can also use the app after opening a current account with the bank. The app is available on smartphones with Android operating systems. It will be shortly available for smartphones using the iOS operating system.

Chanda Kochhar, MD & CEO, ICICI Bank, said, “‘I believe that the Eazypay mobile application is a path-breaking concept as it facilitates millions of merchants, retailers and professionals across the country to accept digital payments from various modes on a single mobile application. I believe this application will have broad base usage as it allows merchants to collect any amount digitally without any hassles of a daily or monthly limit on collection. Additionally, it can be used by up to 30 employees of a merchant simultaneously to collect payments on their mobile phones at multiple counters ‘in-the-store’ as well as ‘on-the-go’ like home deliveries."  

"The money collected through this app directly goes to the current accounts of the merchants and professionals. Our existing customers do not need to visit a branch or submit any document for using the app,” added Kochhar. 

The launch of “Eazypay” comes close on the heels of a slew of technology-led innovative initiatives and services by ICICI Bank recently to accelerate digital transactions in the country. These include the announcement of the creation of “100 Digital Villages” in as many days, increase of daily usage limits of debit cards for use at Point of Sale (PoS) and online transactions till December 31, 2016, deployment of PoS machines at merchant outlets, petrol pumps as well as office establishments for convenient withdrawal of cash. 

Additionally, we have deployed mobile branches in remote unbanked villages and also for door-step service at public utilities like hospitals.

The ICICI Bank services its large customer base through a multi-channel delivery network of 4,468 branches, 14,295 ATMs, call centers, internet banking, mobile banking and social media banking.